Personal Advancement
Building better menWho says you can't change a man? "Many men are quite into self-improvement, but they need guidance from a neutral adviser," says entrepreneur Leah Morrigan. ROGER PIERCE |
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 [ 2006-12-06 ] |
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Leah Morrigan helps men to look and be their best.
Who says you can't change a man? "Many men are quite into self-improvement, but they need guidance from a neutral adviser," says entrepreneur Leah Morrigan.
Her company is called Leah Morrigan Image Consulting for Men (www.transformyourself.ca). Working specifically with educated, professional men between the ages of 35 and 55, Morrigan inspires positive change by shifting her clients' self-perception and offering alternatives to their existing appearance, behaviour and communication.
"Our process boosts a man's self-confidence, promotes self-expression, increases credibility, and helps him to make stronger impressions," she explains.
Morrigan will work with a male client in the areas of appearance, style, body and wardrobe. For example, she will work with a client to colour match clothes to their skin tone and facial features. Clients end up with a customized handy colour reference tool that fits nicely into their wallet.
A creative soul, Morrigan says she loves to work with people. "I have worked with men in various capacities for 20 years, and I wanted to do something that combined my education in design and my informal education working in the area of men's health," she says. "This business allows me to apply all of my learning, experience and passion."
A graduate of the Image Consulting Program at George Brown College, Morrigan is the only female member of the Association of Image Consultants International in Canada to focus exclusively on men.
To target such a narrow niche market, Morrigan says new entrepreneurs must do their homework. "Research your market carefully before you launch your business, and keep researching once you're up and running because market intelligence is so empowering," she advises.
Morrigan is out to change the world one man at a time. "I intend to raise men's self-confidence everywhere I find them, and to spread my advice on television and in print," she says.
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