Self-employment

Educational consultant makes the grade

People will pay for expertise. If you're a specialist in a certain area, consider hanging it out as your small business shingle. "I had long thought about becoming an educational consultant specializing in university admissions," says entrepreneur Norman S. Smith, Ed.D.

ROGER PIERCE


[ 2006-04-05 ]

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Former Principal Norman S. Smith, Ed.D, helps students achieve their post-secondary education goals.

In business for almost three years, Smith is an educational consultant specializing in university and college admissions (www.admissionsconsultant.com). "I work with families with children who are in grades 8 to 12, who value education highly and expect their children who pursue university or college degrees or diplomas," he says.

Smith brings considerable skills to each client, equipped with a Doctorate in Educational Administration and more than 25 years of experience in advising applicants to universities and colleges in Canada and the United States.

"Helping students with the university admission process had been one of my jobs for many years while I was the Principal of small independent high schools," Smith says. "I realized many students did not have access to the information they needed to help them achieve their education goals."

Smith's main services include Life After High School, a one-evening interactive workshop designed to help parents and students understand educational issues involving career choice, school selection, the application process and financing. His Potentiality Program is a personalized and comprehensive university admissions program delivered in a student's home.


With the Baby Boom Echo kids pushing post-secondary school enrollment numbers through the roof, Smith's niche business is right on cue. "This kind of consulting is very common in the United States, but, here in Canada, I'm offering a pretty unique service."

An obvious advocate of learning, Smith says he's had to educate himself on running a small business. "I've learned that if you want people to pay for your goods or services, you must convince them you not only know your stuff but also how you can help them achieve their goals," he says.





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