Self-employment
Advertising agency focuses on multicultural marketsSuccess in many languagesAs one of the most multicultural countries in the world, Canada offers a wealth of unique business opportunities for savvy entrepreneurs. "Our clients know we can reach Canadians of different backgrounds because we are also that market," entrepreneur Marlon Moreno says. ROGER PIERCE |
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 [ 2007-06-06 ] |
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Marlon Moreno's advertising agency celebrates Canada's multiculturalism.
Moreno and business partner Nicolas Kleiman founded Silent Communications www.silentcommunica tions.ca, a creative marketing and advertising firm specializing in messages to reach Canada's growing multicultural market.
A one-stop-creative shop, Silent Communications brings together a pool of multicultural talent to deliver truly fresh ideas and communications strategies.
"For us, the consumer is not a 'market,' but rather an ever changing culture with rich values, beliefs and specific needs," Moreno says.
"We use our multicultural background and understanding of the different people who make up Canada to offer a unique service to our advertising clients," says Kleiman, who originally hails from Argentina. "For example, we can provide creative services in Spanish for companies trying to reach the Latin American community."
The agency walks its talk, employing a creative team of people with ties to Colombia, Argentina, India, Japan and Brazil. "Our diversity gives us our strength, so we can offer our clients a truly different perspective on the markets they want to reach," Moreno says.
Moreno says he and Kleiman became entrepreneurs because they wanted to create a truly creative work environment. "You can't do what we do with too many rules and structures," he says. "Some of the big advertising agencies are restricted by their bureaucracy so they output very stale and traditional thinking."
Although the company is fairly new, Silent Communications has big plans for the future. "Once we have we have solidified our business in Canada, we are looking to expand into one of the fastest growing markets in the world: The Spanish-speaking market," Moreno says.
"We want to open offices in key countries such as Argentina, Colombia, Mexico, Spain and Brazil," he says.
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