Self-employment
Affordable small biz holiday cheerIt's that time of year when many small business owners panic about what to do for their customers who are expecting a little holiday cheer. ROGER PIERCE -- www.bizlaunch.ca |
|
 [ 2007-12-05 ] |
To find out, take this test by eCareerFit, the career assessment experts.
Consider these affordable options to help wish your customers the best of the season:
- Holiday Greeting Cards: Not the most original gesture, but perfectly acceptable. Be sure to send cards that are non-denominational and void of references to "Christmas." For a classy touch, spend a few bucks to get your own custom cards printed.
- Customer Party: Hosting an event for your customers doesn't have to cost a fortune. Book a venue where you can bring in your own booze and food to reduce costs. Invite your suppliers to contribute some money or prizes to the event. Keep it short and early evening; a drop-in event held after work from 5 to 7 p.m. makes it easy for people to attend.
- Gifts: If you want to reward a handful of your best customers, consider sending a corporate gift. Shop around for goodie baskets, martini shakers, gift certificates or anything else worth less than $50. To treat a larger number of clients, consider ordering a quantity of one gift with your business logo or name imprinted on it. However, be careful not to send something too expensive; some of your customers may face corporate restrictions about accepting lavish gifts from suppliers.
Startup expert Roger Pierce advises startups at BizLaunch.ca.
How many hours a week do you work?